Mel Croad

Armed with an analytical brain, it's second nature for Mel Croad as an AgriHQ analyst to investigate, learn and understand what makes our sheep and beef markets tick. Having done that for more than 10-plus years, it brings her a lot of joy to then break down that information in a way that relates to farming decisions. I love bringing a sense of clarity to farmers, especially the busy, savvy ones who hunger for honest, independent market information, but are often too busy to wade through all that data themselves. Another highlight is being surrounded by a team of analysts who also all get how important our role is to the wider industry. Outside of the office, she can usually be found with her sleeves rolled up, working on/within our farming operation, putting all that market knowledge to good use.