MSD Animal Health has partnered with LIC to enable MINDA herd management software and SenseHub dairy monitoring software to be integrated, reducing the need for double data entry and saving farmers even more time.
MSD owns SenseHub dairy monitoring technology (previously Allflex Collars).
MSD Animal Health national commercial manager monitoring and automation Austin Heffernan said it is a significant step towards MSD Animal Health’s goal to create a connected data ecosystem that improves the lives of farmers by advancing the user experience between technology platforms that farmers use daily.
“Its exciting news for both our customers and MSD, and now it’s all hands on deck to roll this out to customers who want to experience this new level of data integration.
“This continues to keep our on-farm technology at the forefront of innovation particularly as we expand to in-shed milk sensors to provide greater real-time individual cow performance monitoring”.
Details of the integration, including timing and rollout plan, will be communicated directly with current monitoring customers. There is no cost to farmers for this integration.
In Focus Podcast | GrowAg initiative offers funding hook-up opportunities
Senior Farmers Weekly journalist Richard Rennie is subbing in for Bryan Gibson.
He caught up with Harriet Mellish, the GM for Australia’s AgriFutures GrowAG initiative. It provides a platform for researchers, startups and innovators here to identify and meet up with potential partners through an comprehensive online digital platform. Harriet made a brief visit here this week to address the E Tipu food and fibre conference in Palmerston North this week. She talks about how the initiative has managed to support over $160 million in startup investments, and the opportunities it offers for Kiwis to tap into Australian opportunities.
