It has been a year of growth and innovation for Potatoes New Zealand, giving it every reason to celebrate as it marks its one-year anniversary under chief executive Kate Trufitt.
Trufitt, who took the helm in August last year, has earned industry praise for her leadership, championing the interests of potato growers and driving innovation.
Reflecting on her first year, Trufitt shared her enthusiasm for the role at Potatoes NZ, which represents the interests of NZ’s potato growers and the wider potato industry.
“It’s been an incredible journey so far, she said.
“I’m honoured to lead such a dynamic industry and work alongside a team that shares my commitment to growth and excellence.
“The potato industry is crucial to NZ’s economy and I’m excited to continue advancing initiatives that support our growers, enhance our research, and promote our potatoes both locally and internationally.”
Key highlights in the year include Potatoes NZ securing a 94.74% approval for the proposed commodity levy from the eligible voting growers, reflecting broad support from the sector.
Trufitt has played a pivotal role in the development of Potatoes NZ’s Strategy 2028.
Shaped by extensive grower consultation and industry feedback, the strategy aims to guide the sector’s growth and resilience over the coming years.
Community engagement has been a key focus with Trufitt dedicated to strengthening connections within the potato community, including direct visits to growers and stakeholders, ensuring they have the support necessary for success.
Recognising the importance of research and development, Trufitt has fostered partnerships with leading research institutions to drive advancements in potato breeding, pest control, and disease management.
Looking to the future, she is enthusiastic about expanding Potatoes NZ’s international presence and further advancing practices that will benefit the industry for generations to come.
“There’s so much more we can achieve,” she said.
“I’m excited about the future and the possibilities it holds for our industry.
“Together, we can ensure that NZ potatoes remain a staple on tables across the country and beyond.”
