Could New Zealand become a global player in the cider industry?
Industry experts and Cider Apple New Zealand co-founders John Powell, a seasoned cider maker, and Allan White, a leading apple breeder, believe the country not only has what it takes, but that it can also do so within 15 years.
The pair collaborated on a report that provides a detailed playbook as to how the country can craft a path to a billion-dollar cider export industry – with substantial returns possible for both cider apple growers and cider makers.
Supported by economic analysis bolstered by funding from the Ministry for Primary Industries and AGMARDT, the report, Roadmap for Premium Ciders Industry in New Zealand, was released by Cider Apples NZ Ltd last month.
“We envision a future where New Zealand premium cider stands at the forefront of global markets, celebrated for its quality and authenticity,” Powell said.
While the global cider market is currently the smallest among fermented alcoholic fermented beverages, the company said the initiative represents a significant milestone in NZ’s agricultural diversification strategy.
At its core, the project seeks to develop unique New Zealand ciders that captivate global consumers, much like New Zealand’s sauvignon blanc and aromatic hops have done with their distinct flavours and quality.
“Globally, premium cider categories are gaining traction as a lower-alcohol alternative to wine, a gluten-free option compared to beer, and due to their high levels of antioxidants and polyphenols,” Powell said.
“The strongest growth is observed among affluent millennials and Gen-Z consumers seeking sophisticated beverage choices. Our cider apple breeding programme is achieving remarkable flavours and aromatics that will resonate with global cider enthusiasts.”
To achieve the projected $1 billion export milestone, White said approximately 2232 hectares of cider apple orchards would be needed, producing 125 million litres of cider annually, assuming an average export price of $8 per litre.
“The roadmap confirms substantial potential for New Zealand’s premium cider industry. We are actively seeking expressions of interest from apple growing businesses and beverage producers to work together with Cider Apples NZ on a new funding application to progress the roadmap and accelerate sector growth,” Powell said.
The proposed seven-year programme aims to refine six key workstreams, including accelerated cider apple breeding, orchard design, consumer research, industry capability development, regulatory frameworks, and market pathways.
“Developing successful unique cider apple varieties demands a consumer-driven approach. This initiative calls for collaboration between cider makers and apple growers to propel our roadmap forward,” he said.
Visit Cider Apples New Zealand to find out more.
