Meeting the Market

New Zealand's farming systems ensure food producers here meet most if not all the requirements of the world’s affluent consumers, but they need reassurance, they need verification and we need to provide it if we are to retain – let alone extend – our share of those high-worth, high-paying customers. Against this background, senior reporter Neal Wallace is on a six-week tour – August 23 to October 6, 2024 – of the United States, Europe, the United Kingdom, Dubai and China, our most valuable dairy and meat markets. He will be meeting and talking to, among others, customers such as McDonald’s, Tesco and Sainsbury’s and asking what their customers want now and what they will want in the future.