Georgia Moody is a young leader in New Zealand’s food and fibre sector and at just 21 years old is already making significant contributions to the industry. 

Raised on a lifestyle block near Feilding, her passion for agriculture was sparked early on, but her international experience at Wageningen University in the Netherlands broadened her perspective and solidified her vision for the future of the industry. She is currently in her Honours year in Agricultural Science at Lincoln University, focusing on wheat and nitrogen demand. She also serves as the communications and social media coordinator at AgAssist.  

“I lived rurally and was surrounded by agriculture. My mother was an event coordinator and was responsible for organising the National Hereford and Beef Sale at Manfield, and her dad was a farmer in Scotland. He was a spokesperson for agriculture. He was ahead of his time regarding sustainability.

“He used to say ‘Live as if you’ll die tomorrow but farm as if you’ll live forever’. That’s something that resonates with me today, especially with the current understanding of the importance of sustainability in our industry.” 

In Year 11, Moody’s passion for agriculture was truly ignited through an engaging educator.

“Mr Kain Nixon made learning easy and fun. He got us involved in TeenAg, and it was the first time I seriously considered a career in the industry.” 

The combination of encouragement at school and attending Future Beef events with others her age who shared similar interests reinforced her interest in the ag sector and she decided to further her studies at Lincoln University, which was “one of the best decisions I ever made in my life”.  

A defining moment in Moody’s academic journey was her semester on exchange at Wageningen University and Research in the Netherlands. This experience was transformative, exposing her to advanced agricultural technology and innovative sustainability practices that she believes New Zealand can learn from. 

“The Netherlands was a game-changer for me. The way they integrate cutting-edge technology with traditional farming methods is something I think New Zealand can learn a lot from.” 

Wageningen University, known for its advanced agricultural research and strong emphasis on sustainability, provided Moody with a unique opportunity to explore how technology can enhance farming practices while protecting the environment. The experience broadened her perspective and deepened her understanding of the food and fibre sector’s global challenges and opportunities. 

“We heard from people in Austria who were making their own biofuels and then someone the next weekend would Zoom in from Switzerland and they would speak about their fully circular solar panel powered dairy production system. There were elements everyone could implement.

“I came home much more open-minded with a focus on solutions.”  

Moody’s role at AgAssist is multifaceted, involving more than just managing communications and social media. 

“I get to be creative and have fun in the role.” 

She is also a vital link between AgAssist employees and agribusinesses and her understanding of the food and fibre sector and the seasonality of certain industries is complemented by her grasp of university students’ schedules and study demands. 

The AgAssist startup, often described as “Tinder meets Uber and TradeMe”,  exposes Moody to innovative solutions for labour challenges within the farming sector, which she communicates effectively. 

“People are recognising AgAssist as a solution to labour challenges.” 

Moody has also embraced numerous leadership opportunities through New Zealand Young Farmers. Her journey began as a first-year representative at Lincoln Young Farmers, one of the country’s largest clubs. She then took on roles with the Tasman Regional Executive Committee. This year, she convened the Tasman Regional Final.

Now, as the Tasman Delegate on the National Committee, she is eager to learn more about the organisation, network with other passionate young farmers, and continue contributing to the industry. Young Farmers has helped her understand the path to governance, and she’s excited about upcoming governance training with the National Committee. 

Moody highlights the opportunities afforded to her through NZ Hereford Youth to travel to Australia to compete in competitions and network with others. She has led cattle at the World Hereford Conference and will be heading to Kansas next year to represent New Zealand in the Young Breeders Competition.  

Despite being passionate about genetics, Moody recognises some of the challenges the industry faces and “couldn’t see a time in the near future where I could buy my own property and build up my own herd”.

As a result, partnered with her experience and learnings at Wageningen University, she shifted focus to crop science, specifically wheat.

To stay motivated she also draws inspiration from a diverse range of individuals, rather than idolising a single figure, she said. She observes the strengths of others and incorporates them into her personal and professional objectives. This approach has allowed her to grow, adapt, and continually expand her skill set. 

Moody said a lot of her work ethic was learned from watching her mother’s passion and dedication as general manager for NZ Herefords has instilled in her a great work ethic. Other influences include Hannah Gibb and her work and support with the NZ Hereford Youth. 

Looking ahead, Moody is optimistic about the future of agriculture in NZ. She sees immense potential in the sector, particularly in the ways technology and innovation can be harnessed to address current and future challenges. Her vision is one of sustainability, where agriculture not only thrives but also contributes positively to the environment and society. She believes that the integration of global perspectives into local practices, a philosophy she developed during her time in the Netherlands, will be crucial in achieving this vision.  

For those considering a career in agriculture, her advice is simple yet profound: “Don’t let your age limit what you can do or where you want to be.” 

She emphasises that the food and fibre sector is diverse with opportunities in every direction. Whether you’re interested in finance, education, technology, or hands-on farming, there is a place for you in this vast and vital industry. She encourages young people to be bold in their career choices, to seek out opportunities for growth and learning, and to never be afraid to step outside their comfort zones. 

More: The Farmers Weekly Rural Living series highlights the rich diversity of Aotearoa New Zealand’s rural communities, farming families and their contributions to the food and fibre sector.

From her early childhood days to becoming a significant contributor to the industry, Isabelle Coates’s journey through New Zealand’s food and fibre sector is testament to the power of passion, mentorship and leadership. 

Her story also highlights how opportunities and industry role models can shape career paths and fuel commitment to the sector’s growth and sustainability.

Growing up on a lifestyle block in Kaikōura, Coates was immersed in agriculture from a young age.

“I spent a lot of time outdoors, helping out with the animals. That’s where my love for farming really began.” 

Her interest deepened through hands-on experiences, particularly in rearing calves, and was further fuelled by her work on sheep and beef properties around Kaikōura during her school years.

Attending Garin College in Nelson, Coates was one of only two students in her year group interested in the food and fibre sector. 

Despite the school’s urban setting and lack of agriculture courses, her passion for the industry continued to grow. Encouraged by her mother, she pursued further education, finding a perfect blend of her interests in agriculture, food technology and business through the Agribusiness and Food Marketing Degree at Lincoln University. 

Her practical work experience at Muzzle Station, where she fell in love with the high-country lifestyle, further solidified her career path.

Inspirational women who inspired Coates to pursue career opportunities in the food and fibre sector include Kaikoura farmer Heather Gilbert and Muzzle Station owner Fiona Redfern. 

Gilbert was one of the first to let Coates on her farm and had created a lifestyle for herself farming. Redfern was “a great supportive boss” who ignited her passion for the sheep and beef industry in particular. 

Coates said watching these women succeeding in the agriculture sector inspired her to keep pursuing her own goals.

Her early work experience with James Mcfarlane at South Pacific Meats, focusing on human resources and health and safety, was pivotal to her career path. 

“Working in HR and health and safety opened my eyes to the challenges of keeping skilled people in the industry,” she said, highlighting the critical importance of attraction and retention – a theme that would resonate throughout her career. 

Coates completed a Kellogg Rural Leaders Programme focusing on the Retention of Rangatahi in the Red Meat Sector in 2022. Coates made great memories and connections through the programme. This experience led to an opportunity working at PGG Wrightson Seeds where she learnt a lot about the different departments of the organisation. 

Coates’s commitment to fostering community support among young professionals is exemplified by her involvement with New Zealand Young Farmers (NZYF). 

Starting with Lincoln Young Farmers in 2017, she quickly made her mark, holding roles such as vice-chair of Wellington City Young Farmers. 

Coates said having access to the Young Farmers network was instrumental in creating opportunities for both her personal and professional growth. 

“[Young Farmers is great for] connecting with people passionate about producing high-quality food and fibre, growing personally and professionally, competing in events and giving back to the community,” she said.

“I could wholeheartedly say I wouldn’t be where I am today without NZYF.”

Returning the favour, Coates played a key role in starting a new Young Farmers club in the Tasman region. She believes there needs to be a greater emphasis on the importance of networking and support for young professionals in the sector.

“It was important to create a space where young people could connect and support each other.

“Young Farmers play a pivotal role in young people’s careers in the food and fibre sector. For those people moving to new areas and starting new jobs young farmers is an important network to have,” she said.

Coates’s drive for knowledge and her commitment to growing the food and fibre sector has seen her take on diverse roles over the years.

“I’ve always been driven by the idea of making a tangible impact,” she said.

 “The projects I’ve been involved with are all about building a better future for the industry.”

Currently working as engagement and partnerships manager at Muka Tangata, her  career is marked by continuous learning and active participation in the industry. 

Over the years, she attended numerous conferences and workshops, always seeking knowledge and building connections. She has been involved in notable projects, such as the Primary Industry Capability Alliance Teachers Day Out, and the development of leadership micro-credentials in forestry. She is also a champion for farmer-founded charity, Meat the Need.

“Education is key – whether it’s through formal qualifications or practical workshops, learning never stops in this industry.”

Mentorship has been crucial in Coates’s journey, with figures like Nic Lees, a senior lecturer at Lincoln University, and Susan Stokes, former education facilitator with DairyNZ, profoundly impacting her career. Their guidance has shaped her professional path and fostered her leadership skills. She credits much of her success to the support and wisdom of these mentors, who have provided her with valuable insights and the confidence to pursue her ambitions.

“Having mentors who believed in me and pushed me to achieve more has made all the difference,” she said.

Passionate about ensuring the food and fibre sector remains vibrant and inclusive, Coates is dedicated to developing leadership and training initiatives for the now and next generation. 

“The sector is evolving, and it’s crucial that we bring everyone along for the ride.”

Looking ahead, Coates is focused on continuing to contribute to the sector’s development, with a strong emphasis on attraction and retention. 

“Thinking back on projects I’ve been involved with or the research I have done I see synergies and alignments and it keeps pushing me further in the direction of attraction and retention.”

More: The Farmers Weekly Rural Living series highlights the rich diversity and people of Aotearoa New Zealand’s rural communities, farming families and contributions to the food and fibre sector. 

Ideas That Grow Podcast | Nuffield insights from across the globe

With whānau and tradition at the heart of everything they do, Ben and Nikki Purua are a dynamic duo dedicated to their roles in agriculture and uplifting their community. Their journey together has not been an easy one, but it is a testament to the power of partnership, diversity and shared values in driving success and fostering positive change.

Ben, of Tainui and Ngāti Amaru descent, manages a 540-cow dairy farm in Tapapa. His role as a farm manager allows him to leverage his outgoing nature and loyalty, build strong connections and drive innovation.

Nikki, of Te Arawa and Ngāti Whakaue descent, is a training adviser for Primary ITO. Her organisational skills and passion for family ensure that their daily lives run smoothly, while their clear vision for their future sets the direction for their growth.

A rough start in life saw Ben overcome significant challenges, including a stint in Waikeria Prison, where he realised his passion for farming. 

“Getting the opportunity to work on the farm at Waikeria was huge. I just found this love for the freedom [of being] with animals,” Ben said.

After his release in 2015, Ben faced the daunting task of finding employment with a criminal record. Despite numerous rejections, his perseverance paid off when Roger Wolfe hired him on a bull farm in Morrinsville. This opportunity set Ben on a path to success, culminating in his current role managing a 187 hectare, System 5 dairy farm.

Coming from different walks of life, Ben and Nikki have learnt invaluable lessons from each other. 

“We have learnt the importance of patience and meticulous planning, resilience and adaptability that is needed in challenging situations,” Nikki said. 

These lessons have enriched their journey and allowed them to complement each other’s strengths, continually growing together.

“Nikki has been a huge part of our success. She plays a huge part in the direction we are heading,” Ben said.

Nikki’s strengths in organisation, attention to detail and passion for family have been crucial in their collaborative efforts, including launching their clothing brand Kāmu tō Pāmu (Calm Your Farm), which advocates for culture, wellbeing and positivity.

Supporting and motivating each other through the challenges and successes of their mahi (work) is a cornerstone of their relationship. 

“We actively listen to each other’s concerns and celebrate each other’s achievements. During tough times, we offer encouragement and practical help, like brainstorming solutions together,” Nikki said.

To ensure that their projects run smoothly and effectively, they begin by evaluating their strengths and interests when dividing responsibilities. 

“We assign tasks based on our skills and interests to ensure efficiency and motivation. We communicate and talk a lot. We also remain flexible, making adjustments as necessary to ensure we meet our goals,” Nikki said. 

By leveraging their strengths and expertise, Ben and Nikki are making a meaningful impact on their community.

One of the most significant projects they are working on is establishing a transition farm to support individuals reintegrating into society after incarceration. This initiative provides practical skills, employment opportunities, and a supportive environment for those wanting to rebuild their lives. 

“We are working on establishing a transition farm aimed at supporting individuals reintegrating into society after incarceration.”

Their experiences and the need for post-prison support drive their aim of setting up this transition farm. 

“That’s my dream, to set up a farm for people who have just come out of prison or have community-based sentences,” Ben said. 

This initiative aims to break down the stigma ex-prisoners face and show potential employers their capabilities.

Their personal values also deeply influence their approach to work, providing a solid foundation for their decisions and actions, focusing on manaakitanga, whanaungatanga, kaitiakitanga and mātauranga:

• Respect for others fosters collaboration and inclusivity, embodying manaakitanga – generosity and honour that uplift others while maintaining their own dignity.

• Whanaungatanga underscores their commitment to family values and nurturing relationships, while wairuatanga encourages balance and spiritual grounding.

• Kaitiakitanga inspires them to steward knowledge responsibly, and rangatiratanga guides their leadership style, weaving unity and inspiring others. 

• Mātauranga drives them to share knowledge through education, and tikanga emphasises truthfulness and respectfulness in all interactions.

For Ben and Nikki, balancing personal and professional lives is crucial. They set boundaries, such as not committing to things that don’t align with their values and maintain flexibility to navigate challenges and seize opportunities in both spheres. 

“Our whānau is important to us. We prioritise our life based on whānau and ensuring nothing compromises that,” Ben said. 

The couple also share snippets of their daily lives on social media on their FarmUpNZ pages, highlighting that no two paths in the food and fibre sector are the same, and each individual determines their own measurement of success.

More: The Farmers Weekly Rural Living series highlights the rich diversity of Aotearoa New Zealand’s rural communities, farming families and contributions to the food and fibre sector.

Cheyenne Wilson’s career is characterised by her unique perspective and diverse thought, which she brings to New Zealand’s food and fibre sector. Her experience spans multiple facets of the industry, from hands-on farming roles to governance and advisory positions. She shared her farming origin story with Farmers Weekly and what inspires her to keep motivated in a sometimes challenging industry.

Born and raised in Southland, I whakapapa to Tūhoe and Ngāti Awa. I grew up in the small coal mining and shearing town of Ohai in Western Southland. 

My farming roots run deep. My parents met in the shearing sheds before my father retired his handpiece and began working on sheep and beef properties around the area. 

As a child, I attended Ohai Primary School before it closed, necessitating a shift to schools in nearby townships. Drawing on my parents’ example, I developed a strong work ethic early on, delivering newspapers from the age of 12, working in the local shop after school, and assisting my father on farms during school holidays. 

Despite growing up on farms, in high school I was strongly encouraged not to pursue a career in the sector due to my family’s lack of farm ownership, but I naturally found myself gravitating towards various farm jobs.

I started in shearing sheds as a rousey and eventually juggled four different jobs, including calf rearing.

Over the years I witnessed significant changes to my hometown’s landscape, from underground mines transitioning to opencast mining, followed by the closure of the local mine. This period also saw a decrease in sheep numbers and the expansion of dairy farming in the area.

In 2013, dairy farmers Kevin and Wendy Dixon offered me my first full-time job,  as a dairy farm assistant on their newly converted 1200-cow farm, sparking my interest in dairy farming. Encouraged and supported by the Dixons, I undertook various PrimaryITO courses, which helped solidify my career choice.

I worked on this property for three years before moving to Mid Canterbury for growth opportunities. There I served as an assistant manager on two properties over two seasons, during which I placed as runner-up in the Dairy Trainee of the Year in Canterbury North Otago, receiving two merit awards. In 2018, I was also a finalist in the Young Māori Farmer of the Year. 

Receiving recognition in these awards was incredibly validating for me. To be acknowledged for the hard work and dedication I had put into the roles I served in the industry was a boost to my confidence. The awards were an opportunity to recognise those who had supported me in my career journey. These accolades opened doors for further opportunities and reinforced my passion for pursuing a career in the food and fibre sector. 

In 2018, I took on my first farm manager role on a 600-cow farm in Culverden. I saw this as the next step in my career path and a chance to apply my skills and knowledge in a leadership position. However, I really struggled in this position, experiencing clinical depression due to being away from my support network in Mid Canterbury and facing a tough season.

This challenging period forced me to re-evaluate my career in the industry, and I stepped back from full-time farming to study at Lincoln University. After three and a half years studying full time and working I completed a Bachelor of Environment and Society. 

During this time I was fortunate to find a supportive farm owner, Tony Dodunski. I rented a house on his farm and worked there while studying. In this supportive environment, I took on the role of young-stock manager, which helped rebuild my confidence and passion for the industry. My experience in the industry was noticed and appreciated, as I was approached for my insights and opinions on procedures being implemented in the dairy shed, despite not being in the dairy shed often. 

Before completing my studies, I transitioned into a corporate role in the Bay of Plenty to be closer to my whānau and whenua. I spent a year in this position, gaining insights into the corporate world and refining my values. Manaakitanga is central to my approach, as I believe in caring for people and recognising the unique contributions each person brings to organisations and the industry. I demonstrate this by showing up with kai and hosting both formal and informal events. 

Tino rangatiratanga is also important to me; I seek roles that allow me to be my authentic self, embracing all parts of my identity and experiences. Additionally, kaitiakitanga guides my actions, ensuring I take every practical step to care for all aspects of Te Taiao.

Throughout my career I actively supported rural communities through various voluntary roles in the industry. This has always been a passion of mine. I have previously held multiple roles across club, center and regional netball; multiple roles in New Zealand Young Farmers; and been a regional leader for Dairy Women’s Network. I was also the chair of He Tātai Rangahua, the Food and Fibre Youth Council. I have shared my experiences and journey in the industry on multiple platforms to encourage rangatahi (young people) to pursue careers in the industry.

In early 2023, I started my own farm advisory business, Te Kaharangi Hono, allowing me to take on contracts closely aligned with these passions, while maintaining close ties with family and friends. I now hold multiple governance roles in the food and fibre sector, including trustee for the farmer-led charity Meat the Need and a board member of Muka Tangata, The People, Food and Fibre Workforce Development Council, and the Food and Fibre Centre of Vocational Education. I am also a Farmstrong ambassador. 

My journey from a small town in Southland to becoming a leader in New Zealand’s food and fibre sector is a testament to my resilience, dedication and passion for the industry and the support I received along the way. 

I hope my story inspires others, especially young wahine, to pursue careers in the food and fibre sector and contribute to the industry’s sustainable future.

My whakapapa and upbringing in Te Ao Māori and in a rural community gifted me with a deep cultural perspective that enriches my contributions to the sector. This is also why my work emphasises the importance of sustainability, community engagement, and the preservation of cultural values.

Currently, I’m participating in the Kellogg Rural Leadership Programme, where my research focuses on identifying the tools and mechanisms needed for rangatahi to thrive in the food and fibre sector. Through this participation, I hope to further hone my ability to influence and shape the future of the industry.

The programme allows me to collaborate with other industry leaders, share insights, and learn from the experiences of others. My research and initiatives are geared towards creating pathways for young Māori to enter and succeed in the food and fibre sector, addressing barriers, and fostering a supportive environment for their growth.

My vision for the industry’s future is rooted in inclusivity and empowerment. By leveraging my diverse experiences and insights, I hope to shape a more equitable and vibrant future for New Zealand’s food and fibre sector.

More: The Farmers Weekly Rural Living series highlights the rich diversity of Aotearoa New Zealand’s rural communities, farming families and contributions to the food and fibre sector.

In the heart of Ruatoria, Whakarua Park underwent a spectacular transformation into a haven of joy and camaraderie on the 24th of January 2024, as the community enthusiastically converged for the extraordinary event, Crack Ups and Kai.

Co-ordinated by myself in collaboration with local agribusiness Taiao Connect, the event served as more than just a day of celebration; it was a powerful reflection of the community’s resilience and unity after navigating a challenging year.

In the wake of adverse weather events and other difficulties, the community faced a collective year of trials. Crack Ups and Kai emerged as a beacon of hope, providing a platform to overcome the impact of the past and embrace the warmth of community, laughter, and shared experiences. 

The event embodied the indomitable strength of the Ruatoria community, symbolizing a positive shift and a collective stride towards brighter days.

With over 200 attendees, the youthful energy of tamariki permeated the grassy expanse of Whakarua Park, creating a vibrant mosaic against the resonating laughter that filled the air. Engaging in an array of activities such as bubble soccer, navigating a bouncy castle obstacle course, rippa rugby and slip-and-slide escapades, the community revelled in the spirit of playfulness and shared enjoyment. The exceptional team at Sport Gisborne Tairāwhiti orchestrated the sports entertainment, while Paora Brooking from the Ruatoria Volunteer Fire Brigade ensured that the slip-and-slide remained a source of endless delight for the children.

The event, generously free of charge, extended a warm invitation to all members of the community to partake in the festivities, fostering an inclusive environment that underscored the profound notion that in Ruatoria, everyone has a place at the communal table.

Ensuring sustenance for both body and spirit, attendees were treated to an array of food, drinks, and delightful snow cones. The culinary offerings included delectable burgers and locally sourced venison sausages, expertly curated by Joe Hutley and his team at Spitfire Catering, further enriching the communal experience.

At the epicentre of this jubilant affair stood renowned comedian Joe Daymond, a national luminary with an international footprint. Celebrated for his viral online skits, successful filmmaking ventures, and inspirational speaking engagements, Joe’s participation in Crack Ups and Kai introduced an exceptional blend of entertainment interwoven with motivational depth.

His personal journey, transitioning from an aspiring property developer to a triumphant comedian, resonated as a compelling narrative of resilience and the courage to embrace new challenges.

His words reverberated through the park, encouraging attendees to navigate their own crossroads and confront the uncertainties of life with fortitude. His TV production company, West Park, stood as an enduring testament to creativity and the inherent potential for success, even in the face of adversity.

A personalised message from Farmstrong advocate Sam Whitelock acknowledging the trails the east coast community had faced hit home for attendees, adding a poignant touch to the event.

Behind the scenes, the organisers of the event quietly extended a helping hand to those affected by severe weather events on the east coast in 2023. 

Crack Ups and Kai transcended the temporal boundaries of a one-day celebration; it metamorphosed into an ongoing commitment to community wellbeing. The event sought not only to create positive memories but also to forge indelible bonds within the community, underscoring the inherent strength derived from a spirit of togetherness.

Crack Ups and Kai transcended the realm of a mere event; it became a poignant reflection of the indomitable spirit inherent to the Ruatoria community. As laughter echoed through Whakarua Park, it became evident that this gathering represented a collective exhale after a trying year. The legacy of the event extends far beyond a single day, serving as a profound testament to the strength, resilience, and unwavering sense of community that define Ruatoria. Crack Ups and Kai encapsulated a celebration of the journey, an ode to shared experiences, and a promise of brighter days ahead.

Acknowledgment must go to all those that contributed to the fun day, including the Ministry for Primary Industries North Island Severe Weather Events Fund, Taiao Connect, Ngāti Porou Hauora, Radio Ngāti Porou, Sports Tairāwhiti, Farmstrong, FMG and all volunteers. Their dedication and support were instrumental in making this day a resounding success, embodying the true spirit of community collaboration.

As the sun rises over the horizon, casting a golden glow on the rolling hills surrounding the sheepyards, a picturesque scene unfolds, a symphony of bleating sheep, barking dogs and the scattering of hooves across pebbles. 

What sets this sight apart is that most of the staff working in the yards are women. 

Reflecting on my teenage years, when I accompanied my dad to work as a yard manager at Mount Linton Station, I didn’t think much of the gender distribution back then; it was simply the norm. 

But these strong, determined women would become inspiration in the industry, teaching me invaluable skills and guiding me on how to take care of myself during long hours on hot summer days.

Growing up in the primary industries, I was fortunate to have my mum as my first role model in the shearing sheds, along with other strong female figures in my life. 

It is heartening to witness the increasing prominence of women in the food and fibre sector. These women generously share their experiences and knowledge with others, passing on their wisdom and actively supporting and championing their fellow women.

Organizations such as Rural Women New Zealand have played a pivotal role in supporting young mothers in rural communities and early-career farm staff, providing essential life skills and fostering community cohesion. 

Witnessing the compassion and support shown by these groups to regions affected by natural disasters and adverse weather events has been truly inspiring.

Initiatives such as Agri-Women’s Development Trust (AWDT) and Dairy Women’s Network have emerged thanks to the recognition of specific needs in the industry. 

I’ve personally benefited from AWDT courses and had the privilege of speaking at the Generation Changes courses, where I had the opportunity to formally mentor early-career women in the sector.

Incredibly humbled to be among the 11 female finalists in the 12-year history of the Ahuwhenua Young Māori Grower/Farmer of the Year, I take immense pride in being part of a legacy that has seen four women claim this prestigious title. 

This year marked another milestone, with three inspirational wāhine toa named finalists for the Young Māori Grower of the Year: Grace Rehu, Alix Te Kere and Erica Henare, all passionate and accomplished individuals. 

Grace was bestowed with the award, humbly accepting it on behalf of all three wāhine, recognising their collective success.

The efforts of women in the food and fibre industry have been remarkable, shattering the grass ceiling while actively nurturing and guiding others to follow in their footsteps. 

Emma Poole’s recent victory as the first woman and mother to claim the FMG Young Farmer of the Year title was a historic moment in the contest’s 55-season history, and it exemplifies the impact women are making in the industry.

Adding to this, Louise Hennessy’s victory in the Young Emerging Leader Award 2023 at the Primary Industries Summit is testament to her dedication to supporting rangatahi and early-career researchers in science through the Māori Summer Internship programme, Te Puāwaitanga, at AgResearch. 

Likewise, Laura Koot’s nomination for the award this year, alongside her work at Real Country and the Fairlight Foundation, which fosters and supports career advancement for women in agriculture, exemplifies the visionary leadership of women in the sector.

The contributions of many other exceptional women have been acknowledged in this award category, including Kristy McGregor, founder of Shepherdess, a quarterly magazine that seeks to connect, empower and inspire individuals in the industry.

As the year progressed, accolades continued to pour in, with Jessica Bills claiming the Rural Contractors’ NZ Trainee of the Year Award, transitioning from an accountancy office to a tractor seat in pursuit of her passion. 

Lydia O’Dowd’s recognition as the 2023 Young Plant Producer highlights her commitment to sustainability and the development of alternatives to agrichemicals.

Notably, the Regional Young Grower of the Year 2023 titles were dominated by women, demonstrating their unwavering enthusiasm to compete and encourage others in the sector.

It is genuinely encouraging to witness these young women leading the way in the food and fibre industry. Their dedication, resilience and passion serve as beacons, inspiring others to follow in their footsteps and strive for excellence in the dynamic world of agriculture. With wāhine toa like these paving the way, the future of the food and fibre sector looks promising and inclusive for all.

The 2023 Lincoln University graduation took place in May at the Christchurch Town Hall and the first class of what have been dubbed online degrees were awarded. What does this mean for the future of the food and fibre sector workforce? 

I was one of the students at the ceremony, graduating with a Bachelor of Environment and Society. A celebration for my whānau, community, those who have been a part of my journey and everyone who has supported me. Ngā mihi koutou. Being a mature student at university and struggling with the adjustment from full-time employment to student life was my own unique experience.

Covid-19 lockdowns introduced many new experiences for New Zealanders, and for university students one of these came in the form of emergency remote learning. We saw a shift from the traditional in-person teaching in the iconic brick and mortar buildings on the Lincoln University campus to at-home, online study. During the 2020 lockdowns we saw students return home to the farm and juggle work duties with study. Many studies found there was a negative impact on student’s mental health and inequities were exacerbated, as found by a study undertaken by Akuhata-Huntington in 2020. As one of the Māori tauira to struggle through these inequities, I hope that the identified issues will be rectified. I have seen staff working hard on this at the expense of their own mental health and wellbeing and hope the system will recognise this mahi and the changes that are required. 

But can positives be taken from the experiences that the future workforce has endured and continues to? Absolutely. Not only are teaching methods adjusting to fit an ever-changing world, but we have a generation that is entering the workforce with tools that were not available previously. There is a generation of graduates and students who have adapted to online learning and the utilisation of AI tools at a pace that rules and guidelines cannot keep up with – and they have hit the workforce. These students built resilience and an additional layer of self-drive through adversity to thrive in the workforce. Covid-19 highlighted the need for essential services and the importance of having impact in the world. 

The changes to some courses could be interpreted as being much more closely aligned to real-life situations in the field where information is often readily available. The change from end-of-semester exams to internal assignments replicates the reports many of our rural professionals are expected to present to clients. The lecturers who adjusted quickly and well to emergency remote learning removed some of the barriers to success for students. Some pushed the boundaries and didn’t see the rules, regulations or policies as a barrier but as an opportunity for growth and change.

Will this flexibility better serve the industry? Will we learn more from this generation?

I would like to think so. The industry needs to lean in to the diversity of thought that early-career professionals offer. When the people of this generation are managers, employers and business owners, they will remember the adversities that they faced. They will have empathy, understanding and respect. Let’s learn from them now, let’s listen to their perspectives and hear them.

So, what shifts will we see in the sector? We already know that youth in the sector are taking the initiative to help their more experienced counterparts understand some technologies. They teach short cuts and understanding of new marketing tools, applications and much more. This is reciprocated. It is encouraging to see many of the graduate programmes begin again, and new initiatives such as the Grassroots Graduate Programme being launched. This is an initiative aimed at accelerating the progression of early career dairy farmers by challenging the status quo. These young people have experienced student life in a different way to past generations and will offer the industry a vibrant, diverse thought process that is grounded. 

I believe young people follow values and principles that they are not willing to jeopardise. I support this and follow these myself. I won’t jeopardise who I am for a job, a role, or anyone else. My whānau know who I am, I want them to be proud of who I am, I want my tūpuna to be proud of who I am. 

Since Cyclone Gabrielle hit, I have been on the ground in Tairāwhiti, where I have watched the vital role rural leadership plays during adverse events. No questions needed to be asked, people just pitched in and did what was needed to keep everyone safe.

On the evening of Monday February 13 I sat in my rural cottage near Te Puke with sandbags protecting the house, hoping the cyclone would not repeat the damage caused by Cyclone Hale two weeks earlier. Hale had caused floodwaters to race down the Raparapahoe Stream, bursting its banks, damaging bridges, farmland and buildings. I did not want my place flooded again.

That night I spoke with Gisborne-based agribusiness leader Hilton Collier. As well as discussing the cyclone I shared with him that I had decided to take the plunge and start my own management business. That call ended with an agreement to check in the next day.  

The next morning, I woke to the news that Tairāwhiti was completely isolated, with no communication, road access or power. 

Like many others I watched the news updates that showed the devastating impacts of the cyclone as it cut a path across Te Ika a Māui.  Like many I felt helpless, unable to support whānau and friends whose homes and livelihoods were being destroyed by the cyclone. 

I felt a powerful urge to lend a hand. During the 2016 Kaikōura earthquake a group of us had gone to Kaikōura to help our rural community by lending a hand where needed.  Since then, heading to Kaikōura has become an annual event that has enabled us to build strong bonds with those farming families. 

With no way of talking to Hilton I spent a few days baking, for me a therapeutic practice. Once I was able to get back in touch, I told him I was packed and coming, filling my car with baking and donations, and would get there as soon as the road opened. 

In Gisborne, Te Runanganui o Ngāti Porou had mobilised its networks and established a distribution centre to receive, sort and redistribute food and care packages for all whānau impacted by the cyclone. Support was being given to both Māori and non-Māori and donations were dispatched as those from outside the region responded and gave what they could at a time of need.

Iwi had mobilised its vast networks and connections to expand its already deployed network of Starlink devices and generators to help the region re-establish vital internet and communication. A timely reminder of how important it is to have a comprehensive and actioned business continuity plan.

These networks have proved invaluable in getting other much-needed goods and kai into the region. 

It was amazing to see the real-time operation and co-ordination of truckloads of donations as those in need were supported. For reasons of practicality, we received bulk supplies that needed to be broken down to whānau-sized boxes for distribution.  These were then loaded onto four-wheel drive vehicles for delivery into the regional evacuation centres.  

The distribution centre was staffed by volunteers, including students in the Gisborne Girls and Boys High rowing teams, along with iwi employees drawn from social and commercial entities, who had been redeployed to help “feed the people” .  

This was an exercise that needed to scale up further when power was restored but EFTPOS and banking remained offline.  Even those families who were less impacted by the cyclone had to seek support as their pantries ran out of food.

In the absence of structured support from government agencies, I saw a rural leader establish and staff wellbeing and business hubs to reconnect some in the most isolated communities with the outside world.  I saw the value of local leaders flying in by helicopter (at their own cost), to front their communities and to provide a reassuring and empathetic voice to hear how the community was feeling and what they were facing.  I learnt the value to a farming community who saw support from outside the region arrive, and then the receipt of the Ministry for Primary Industry’s Farming Grants.  

In the context of the devastation, these gestures are modest.  However, they helped to start the process of healing from the emotional trauma of seeing a life’s work devastated, shifting people from despair towards hope.  Mental wellbeing is as important as physical wellbeing.  As farmers we all need to do more about how we feel and think about our own situations.

The power of social media has enabled us to coalesce our rural spirit and kinship, which saw truckloads of fencing gear brought in, and over 1000 bales of stock feed, a dozen pallets of dog biscuits, untold boxes of goods and sanitary items. 

No small contribution goes unnoticed here on the ground, and as the situation begins to settle, this region can pause and marvel at the generosity of many of you during the region’s time of need.  In time there will be messages of gratitude and appreciation. For now, rural isolation remains, delaying the healing process.