As New Zealand’s top athletes gear up for the Paris Olympics Games, the hands of those who feed them are front of mind.
In January, Beef + Lamb New Zealand announced a newly inked partnership agreement with the NZ Olympic Committee as the basis for a domestic promotion campaign of beef and lamb.
At the time, BLNZ CEO Kit Arkwright said the partnership with the NZ Olympic team builds on farmer support for the Iron Maidens.
BLNZ caught up with some of NZ’s Olympians at National Fieldays in June, where they had a clear message for our farmers – they are proud of all the work you do, often behind the scenes, and grateful for fuelling them with nutritious red meat in their quest for gold.
“I’m really proud of all the farmers out there. The mahi you put in behind the scenes doesn’t go unnoticed. From our team, we want to thank you so much for all the work you’re putting in behind the scenes,” said BLNZ ambassador and Olympics Rugby Sevens Stacey Waaka.
Commenting the partnership, NZ Olympic Committee CEO Nicki Nicol said it’s a natural fit.
“BLNZ’s ongoing support of our celebrated athletes is a testament to their commitment to sport and excellence in NZ. We’re thrilled to have them join our family of partners,” she said.
The Paris Olympic Games kick off on July 26.
