BASF New Zealand’s Safety Champs programme will focus on sun safety this year, promoting awareness of sun protection for children growing up on farms.
Safety Champs packs have been designed to support parents and caregivers in facilitating conversations with kids about the importance of sun protection.
The fun and educational safety pack comes in a re-usable drawstring bag and includes:
• An explorer bucket hat
• Printable safety-themed activities
• A farm safety pledge for families to complete together
• An official BASF Safety Champs certificate
Skin cancer, including melanoma, is the most common form of cancer in New Zealand and accounts for an estimated 80% of all new cancers identified each year.
Increasing awareness of skin cancer is crucial for children growing up on farms, where they are often exposed to the sun for extended periods.
It not only protects their health but also instils habits that can prevent skin cancer.
“The majority of farms are not just busy workplaces, but family homes with the presence of kids just like urban homes,” said Parvana Wali, head of agricultural solutions for BASF in Australia and New Zealand.
“To build awareness of farm safety at an early age, BASF developed and supports the Safety Champs programme for our farming community. This year, we are focusing on sun protection. By educating children about the risks of sun exposure and the importance of sun safety, we aim to prevent the sun-related hazards to ensure these kids grow up in a safer, healthier, and more enjoyable farm environment,” she said.
To find out more about the Safety Champs programme in New Zealand or to order a Safety Champs pack for your child, visit their website. The free packs are available while stocks last.
